Communications+and+Public+Relations09

=Communications and Public Relations =

- Responsible for advertising in school and out of school. - In charge of press releases, working with local TV, radio and newspapers to get possible donors and advertise mini-THON. - Marketing is responsible for all the announcements during school and will be the mini-THON representatives to the students. - Marketing is the committee that needs to be the most versed about mini-THON, The Four Diamonds Fund, Childhood cancer and PSU’s Dance Marathon. o Should be friendly, persuasive, charismatic and communicable. o Should also be tech savvy and willing to work with outside media. o Marketing is the link between RLHS mini-THON and the community. o Must have a passion for communicating and being a “spokesperson.” Responsibilities - Getting the word out!! - Responsible for all Morning Announcements regarding mini-THON. - Handle press release and communicate with the local TV and radio stations plus the newspaper - Be a communicator. It is up to marketing to spread the work about mini-THON through the community and to other schools in the RL district. - Responsible for informational posters about mini-THON for school flyers to put throughout the community. - Internal communication: large bulletin board for posting: list of overall committee with phone numbers, e-mail addresses, time lines - Increase the public’s awareness of the event and the reason for the mini-THON and develop a Marketing Kit: includes letter of introduction and background of mini-THON, The Four Diamonds story, The Four Diamonds brochures and fact sheets, Posters and flyers